I joined Neverless at the very beginning of the adventure. They wanted to turn a pretty wild idea — zero-fee crypto trading with actual transparency — into a brand and product that people can trust. The company was founded by ex-Revolut executives and raised one of the highest pre-seed rounds in European history, which set the bar pretty high from day one.

My role cuts across product, brand, and communications. I’m trying to bridge the gap between the “serious grown-up finance” side of fintech and the “why does everything in this industry feel like a scam?” skepticism most people rightfully have towards crypto. I’ve been shaping the overall experience so it’s approachable, witty, and clear — a rare combo in this space.