Amble is where I get to completely rethink how language learning should feel. The company was founded by ex-Google and ex-Spotify leaders, and I joined to help build a product that doesn’t look or feel like yet another “Lesson 1, Lesson 2” app. Instead, Amble is designed like an open-ended journey — you explore, you stumble into new ideas, you follow your curiosity. I lead the product and creative direction, making sure the app feels alive, playful, and culturally rich. Think less “workbook exercises” and more “wander through a conversation you didn’t expect, but that sticks with you.”

My involvement spans from the very first screens users see — designing the onboarding flow and making sure it sets the right tone — to the way content is generated and delivered every day. I’ve been creating “Articles” and cultural drops that mix poems, short stories, or quirky local insights with interactive language practice. The idea is that you log in because you’re curious, not because you’re guilt-tripped by a streak counter.

What excites me most is making the app feel human. I obsess over the copy, the micro-interactions, the flow of conversations with AI agents — all to make sure users don’t feel like they’re “talking to a bot,” but like they’re engaging with something intelligent, funny, and tuned to their pace. My role is to protect that vibe: casual, surprising, warm. Because if learning a language doesn’t feel alive, it’s just another app on your phone you’ll delete after two weeks.